Collective Conscious Consumption
Today’s average energy consumer views provision of energy as a right not a privilege, with consumption habits often left unquestioned. Lack of information and transparency in production, use and cost results in consumers who are unaware of their consumption habits and the resulting local and global implications of this use. The aim of the CCC-Program is to reduce energy consumption by increasing awareness and transparency in energy sources, uses and costs. A CCC-Interface is installed in the common area of an apartment building. The interactive screen shows energy consumption by: household use as a bar graph and source as a pie graph. Every unit in the building is shown in addition to the average. This information allows consumers to monitor their energy usage in comparison with others. Utilizing social/community pressure, the CCC-Program will help motivate changes in energy consumption behaviors, and thus provide a more sustainable environment for Fortum, consumers and the world.
Submitted On February 20, 2015 by Anne Marie, Kungliga Tekniska högskolan & Paul, Kungliga Tekniska högskolan