Redefining electricity with services
The current system of selling units of electricity is outdated and encourages waste. It's time we shift to a service-based system focused on giving customers what they want, and saving Fortum money. This will be done by orienting electricity sales around services that customers want and engaging Fortum directly in maximising end-use efficiency. Example: an apartment block buys a lighting and heating service. Then Fortum invests in maximising the efficiency of these services, using less of their electricity and making the smart decision that consumers often don’t have the capital to make. The new system will require a change in electricity sales and marketing, as well as distribution structures, consumer attitudes and of course huge investments in energy efficiency. But it is a necessary step in the transition to a modern electricity economy. And Fortum should lead the way.
Submitted On February 22, 2015 by Astrid , Kungliga Tekniska högskolan & Christopher, Kungliga Tekniska högskolan