UmixE - Customise Your Energy Usage
Finland has numerous renewable energy sources and our idea is based on the growing rate of using alternative energy. Why not to empower consumers to adjust and make up their own energy plan based on green preferences, needed capacity, and price. Our idea is a new business model for applying a customized energy-mix of different types of sources encouraging the use of alternative energy. It raises environmental awareness, improves customer engagement and boosts upselling of other Fortum services. It is a win-win solution, transforming the commodity of energy through an interactive and environmentally conscious new service. And the concept does not require huge investments for implementation, as Fortum has expertise and ongoing projects regarding alternative energy distribution.
Submitted On February 18, 2015 by Lizaveta, Aalto-universitetet & Gergő, Aalto-universitetet